Lead Product Designer at Tonsser

#RF Heroes
December 2016

In 2016 Roskilde Festival came to Ajukreizi with an Instagram campaign that celebrates the people who go to extraordinary lengths within the festival community, using the hashtag #RFHeroes. We were tasked with creating an identity, digital and supporting print assets for the campaign.

The concept depicts a passer-by spotting a heroic deed and documenting it. This is visualised with a photo and overlaying doodles, representing admiration.